Learn Marketing in 100 Days is a practical, step-by-step learning journey covering the fundamentals of marketing, customers, branding, content, digital marketing, SEO, social media, advertising, and marketing strategy.
Target audiences
- Beginners who want to understand marketing from the ground up and learn how different areas of modern marketing work together.
Curriculum
- 4 Sections
- 30 Lessons
- Lifetime
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- Marketing Fundamentals15
- 1.1Day 01 — What is Marketing?
- 1.2Day 02 — What Marketing Actually Does
- 1.3Day 03 — Marketing vs Sales: What’s the Difference?
- 1.4Day 04 — The Evolution of Marketing
- 1.5Day 05 — The 4 Ps of Marketing
- 1.6Day 06 — Product, Price, Place and Promotion Explained
- 1.7Day 07 — The Marketing Mix in the Real World
- 1.8Day 08 — Customer Value: Why People Buy
- 1.9Day 09 — Needs, Wants and Demands
- 1.10Day 10 — B2B vs B2C Marketing
- 1.11Day 11 — Mass Marketing vs Targeted Marketing
- 1.12Day 12 — Traditional Marketing vs Digital Marketing
- 1.13Day 13 — Marketing Funnel: The Big Picture
- 1.14Day 14 — Awareness, Consideration and Conversion
- 1.15Day 15 — The Modern Marketing Process
- Customer Understanding5
- Consumer Psychology9
- 3.1Day 21 — Customer Needs and Pain Points
- 3.2Day 22 — Jobs to Be Done: What Is the Customer Really Hiring You For?
- 3.3Day 23 — Customer Motivation: Why People Buy
- 3.4Day 24 — Emotional vs Rational Buying
- 3.5Day 25 — Perception: How Customers See a Brand
- 3.6Day 26 — Social Proof and Why It Works
- 3.7Day 27 — Scarcity and Urgency in Marketing
- 3.8Day 28 — Loss Aversion and Marketing
- 3.9Day 29 — Trust and Risk in Buying Decisions
- Customer Understanding1
Instructor
